I always find it interesting to use WIkipedia in defining an expression or idea before delving into my own exoerience of the topic.
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an “endless amount of potential forms and vehicles the messages can utilize for transmission”, including mobile devices.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
The term “It’s going VIRAL” I’m sure you have heard of before, more than likely you have experienced it. I have 3 days ago, a well-known Online Marketing coach gave a 90 min free Webinar and over 50000 Network Marketers signed up with e-mail and name to participate in the Action and the Plan required to initiate 20 new Members into your business in the space of a 30 day period.
So what is the hype you might be thinking… well if you have ever tried marketing directly to family, friends and relatives you will have realized that the process is not an easy one to say the least. Now to get 20 new members, I thought, MUST be Bl…dy near impossible.
It is hard enough trying to find one new prospect or customer, I know. Never the less Mr Eric Worre did a magnificent job of clearly and simply laying out a working plan which COULD go viral.
Across the channel in the UK the Juice Plus Network Marketing business IS at this very moment in a Viral state. Records for people climbing the Sales Hierarchy Ladder are flying through the roof. The most unheard of growth in the Juice Plus Company’s history is happening on the tiny island of Britiania.
The means with which those busy individuals have created the situation are the maximum utilization of the Social Media Platforms. Here we connect daily, some hourly and post the newest, latest bits and bobs which are happening to us and these in turn are posted on to the fan community.
So on it goes, the ripple spreading as fast as light out across the net. We recipients, our phones ever at the read, our ears tuned for that tell-tale pling and our insatiable desire then to feed on the new tit bit of info useful or useless is immaterial, my phone has become the latest replacement for a packet of Marlboro’s.
This is my , our , your virility, grown accustomed to the pling and peep of an electronic device feeding us bits, bites and bobs around the clock. Old and young have piled onto this band wagon and it remains up to us online marketers to utilize the power potential inherent to connect to the world, instantaneously anywhere and at any time.
Interested to see how this system could work for you? Click on the link below and share the video!
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