Prospecting, the Prospector and the Prospects. Geological verse Marketing

 
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ets try a Wikipedia definition first:

Prospecting is a small-scale form of mineral exploration which is an organised, large scale effort undertaken by commercial mineral companies to find commercially viable ore deposits.

Prospecting is physical labour, involving traversing (traditionally on foot or on horseback), panning, sifting and outcrop investigation, looking for signs of mineralisation. A prospector must also make claims, meaning they must erect posts with the appropriate placards on all four corners of a desired land they wish to prospect and register this claim before they may take samples.

When we use the analogy in its classical sense, prospecting is dam hard work, in the field alone, with all your senses sharpened, scanning the landscape, the outcrops and ground for tell tail clues as to where riches may be concealed in the earth.

In its marketing sense we are not that far away from this description either!

Yes we are out there with our skillset, meeting and communicating with people who are desperate in their attempts to find a source of financial nourishment, or the rich gold seam running hidden. Many thirsty and hungry for success, it is us who can alleviate this pain & suffering by sharing a clearly defined and thought through road map where to go and what to do to get to the gold seam and how to work it!

Ya, this is the idea behind the mentoring, it is one of supporting likeminded individuals to get to their goals in the most direct and efficient way possible.

As marketers working the web, this is our landscape that we are familiar with, where we have also stumbled the rocky, thirsty road looking for fabled riches. Most of us who have found the source and are working it, are so grateful, that it is a gift and pleasure to support and help those brave enough to try the same journey.

This link shares a plan which you might find interesting should you be out their needing some help or support.

Regards,

Liam

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